KSM wanted to increase its exposure on Google search pages and drive quality lead generations. The task was to discover the most prominant and realistically competitive keywords for KSM to target to gain more traffic to the website and convert visitors into leads. The results within the first 3 months of the campaign saw a 30% increase in web traffic and a 100% rise in enquiries for KSM's school management software. The PPC campaign has also assisted its long term SEO strategy.
The impact had to be instant and represent what the firm has stood strong for, for almost 20 years.
- Date: 2014
- Services: PPC Marketing
- Client: KSM Online
- Keywords: PPC, Analytics