Digital Marketing

Search Engine Optimisation

Search Engine Optimisation

From Websta’s perspective, search engine optimisation is something that is often misunderstood. It is not the dark art that it is painted across the web, neither is it about gaming the results as the pros proclaim.

SEO By Websta

SEO is a set of best practices, to create an efficient website for the enhancement of user experience and effective search crawlability leading to a greater web. That is, really it.The detail creates the divide between successful and unsuccessful implementation. Every SEO project begins with a word. A word that is crucial to the character of the company, that defines an organisation, the products and the service. Carewords is what we know them by. As part of our SEO consultancy strategy, Websta commits tens of hours, scouring thousands of possible keyword combinations that not only relate to your purpose but hold yield in way of meaningful data. We use Software to aid in this process but we also love to achieve results by free hand, as the free mind holds immense power - more powerful than any tool. Our research is expansive, covering the web, social networks, books and beyond to reveal words of true potential.

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SEO Details

To let you know where you stand, all projects begin with an audit. You may be set on your keywords, but we still can suggest more. The audit objective aims to establish the present condition of your SEO and the improvement required based on specified goals. Each process of the SEO analysis is meticulous, reviewing details down to code elements, link profiles of inbound connections and host server reputation. The least of all, it is reliable, grounded on professional experience. Search Engine Optimisation strategies continuously evolve. Algorithmic updates, policy guidelines and professional benchmarks curtail freshness for best practices. Websta stay at the edge of industry standards and techniques ensuring our clientele are at the forefront.

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The Search Is On

The major commercial search engines - Bing & Google, drive the vast majority of web traffic around the world. Web browsers such as Firefox have a Google search bar as the main feature of their homepage. If your website cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site.

Link Building

External websites connecting to your website is a natural process. If people believe your resource to be useful and want to share that with others they will.


Facts, Figures and Graphs drive decision making. The advantage of digital media over traditional is the ability to microscope the numbers. Enterprise software tools such as Google Analytics caters for data to be collected for websites from multiple sources including social networks, email campaigns and mobile devices. At Websta, we use Google Analytics to measure Key Performance Indicators. From commencement we envisage the end, by establishing targets, Analytics is configured to track the progress of your conversion goals. Analytics also provides insightful data from everyday behaviour. By reviewing site usage discovering new trends and opportunities is made easy, capitalising on them is the challenge. The return on investment, is the ability to optimise a website to meet your digital strategy requirements.